A Study on Internet Marketing Strategies

A study on online marketing strategies used by new media entrepreneurs in India. S. Vivin RichardMs. Sri Jothi M. Sc Electronic Media,Lecturer Department of Media Sciences Department of Media Sciences College of Engineering,College of Engineering Anna University, Guindy. Anna University, Chennai Abstract: This research investigates the characteristics of online marketing strategies used by new media Entrepreneurs. This research helps to understand the nature and extent of business strategies used by successful online Entrepreneurs. Nowadays, most people prefer to get first-hand information from the internet. Being a terrific medium of communication, internet not only helps people to stay informed but gives them a fair idea about the consumer market as well. Hence, it is important to analyze and utilize the power of internet technology in the best possible manner. The need is to analyze and research needs of customers who come online to satisfy their wants. 1. 2. Introduction: Internet is primarily a source of communication, information and entertainment, but increasingly, it also acts as a vehicle for commercial transactions. Since the explosion of the web as a business medium, one of its primary uses has been for marketing. Soon, the web could become a critical distribution channel for the majority of successful enterprises. (Thompson 2002) In online world, companies try their best to make their products much more physically good that actually becomes the possession of life of a customer. The concentration of internet marketing is giving a similar experience to a customer ad help him/her to get the utmost satisfaction. Internet is a large repository of information, ever expanding database and a true knowledge hub. The impact of internet over people has grown over a period of time and people started trusting internet and they bank over the internet for major activities, be it personal, official and business related. Therefore this presents the perfect scenario for the entrepreneurs to market their products across the globe, to a large customer base that their sales force cannot even dream of identifying. Getting on the wings of internet technologies, organizations can easily enhance their overall worth by reaching to new heights of success. Online companies can engage in fruitful marketing activities by using effective new media marketing strategies to boost their product offering in the online market. 1. 1 Online marketing: Advertising in internet provides a major contribution to brand competition in the market. Advertising here not only provides information about a product or service but also promotes innovation. Besides it also facilitates consumer satisfaction. Big and small companies, individuals of all walks of life, major and minor events, concepts, etc. , nowadays lay their base on online marketing to get recognized in the market (Zarrella, 2010). When eBay was started, it was just a hobby, an experiment to see if people could use the Internet to be empowered through access to an efficient market. It was really about helping people connect around a sphere of interest so they could do business. † (Pierre Omidyar, eBay) 1. 2 Aim and Objective * To study the new media marketing strategies used by dotcom Entrepreneurs in India and to determine the most effective practices for the same. To study the dotcom entrepreneurs and their strategies in India. * To analyze the new media marketing strategies used by dotcom entrepreneurs. To identify the different marketing strategies of business enterprises using new media technology. * To determine the effectiveness of new media marketing. 3. Literature Review Scott (2009) states the reasons for brand promoters preferring online web for marketing is that the tools, techniques and content are constantly evolving. The buyers reward creativity by responding to the online efforts like: â€Å"If you are open to trying out new things, you can be first in your industry to use something new to communicate to your buyers†. The rules of marketing had to change and the web has proved a catalyst in bringing the changes forward and amplifying their scale. The sudden emergence of the Web 2. 0 marketing techniques demand additional approaches, while most marketers are still wrestling with the first generation, savvy brands are exploring the landscape that social media and social networks create for marketers. These techniques are allowing much deeper drivers in social change to be unleashed, with a profound impact on planning customer connections. The new generation of relationship marketing responds to the additional challenges of digital media literacy and in the right hands can trigger a rebuild of the entire marketing mix through different strategies. Relationship marketing for the Face book generation demands both thinking and acting differently (Chaffey 2003). Stroud (2007) says that the ability of social networking sites to generate these huge volumes of web traffic is proof of their huge popularity. Google, Yahoo and News International have bought themselves a presence in the social networking arena. The detailed rationale for these acquisitions differs but all have a common theme of wanting access to the enormous audiences. Visitors to online websties as well as social networking sites are significantly more likely than average to visit leisure-oriented retail site categories, such as music, jewelry/luxury goods/ accessories, consumer electronics and apparel. People typically enjoy sharing their experiences with these products, whether it is to talk about their new iPhone or the pair of designer jeans they just bought. Social networking sites offer the venue for those conversations to occur. Online media advertising is ideal for promoting brand recognition. Still, there is no doubt that advertising via online media sites is an effective way to increase your overall revenue stream (Brinlee, 2007). 3. 1 Research Methodology To analyze and find the effective use of online marketing strategy in developing a business online, and to find the effective marketing strategy used online by online Entrepreneurs. Communication was done with the survey method and content analysis in the research. Methods of Data Collection: The survey method helped in finding out the reach of the websites with their advertisements and marketing strategies which they use online to promote their business, and the ways of impact of the online marketing strategies. And the content analysis is another method used to analyse the different kind of communication strategy and marketing strategy used by the online entrepreneurs with certain parameters among the top 10 online e-commerce websites. 3. 1. 2 Research Design: This research study adopted survey and content analysis in order to find the effectiveness and the impact of the marketing strategies used in branding any product or the service among the target market through Flipkart. com, Futurebazaar. com and Naaptol. com with respect to international market group Amazon. com and ebay. in. 3. 2 Survey: Survey was conducted randomly among young adults community, by sending questionnaire through online to collect the individual opinion from the respondents. 3. 2. 1 Sampling Method Non probability sampling was used to collect the opinion from the online respondents. Purposive sampling method in non probability sampling was used to get the results. Questionnaire is used as a tool and online media is being planned to be taken as the medium of the findings. The total population is online media user community, but to collect the effective data the sampling is constrained to the target population like young adults, graduates within the age of 16 years to 40 years.

Cmrj 502 Essay Example | Topics and Well Written Essays - 250 words

Cmrj 502 - Essay Example They work in partnership with the police forming part of the prosecution that ensures correct charges through elimination of non-viable cases (Cook, et al., 2005). With the help of use of â€Å"threshold test†, the decision on whether a bail or custody is to be executed is determined before charge. The decision on how to carry out the prosecution process is divided into two stages where â€Å"two stage tests† are undertaken. The two tests are carried out in turns by the crown prosecutors. The first stage which is the evidential stage involves the submission of sufficient evidence that must provide a realistic prospect of some conviction. If the case does not go through this stage, the case does not proceed. The public interest is the second stage where the interest of the public is considered. This is because according to lord Shawcross (1951), prosecution has never been automatic since public interest must be satisfied if conviction is to result in a sentence. As part of their role, CPS advises the police on cases for possible prosecution while being guided by the code for prosecutors on how to give timely responses while sticking to their charging standards which aims at restoring the CPS/police arrangements and joined up working (Vines,

The Opportunities and Challenges of Contemporary Public Health Policy Essay

The Opportunities and Challenges of Contemporary Public Health Policy for Specialist Community Public Health Nursing - Essay Example This paper is a critical review of the available literature on specialist community public health policy in England as applicable to health visiting. Some of the more recent position papers along with several research papers on the role of health visiting nurses, their qualifications and skills and the relevant policies will be reviewed. The advantages of health visiting to the target segment and the various challenges faced by health visitors as well the administration will also be discussed to understand the health visiting environment in England. Specialist community health policy in England Despite recognizing the importance of public health promotion and preventative strategies through community settings, public health issues concerning health visiting still remains a subject that attracts much attention. Health visiting may have evolved from simply being concerned with sanitation to addressing maternal and child welfare; it is now being touted as the most essential of services in the realm of public health. Today, health visiting in England and UK as in other countries is being given the importance that it demands. This concept of health visiting primarily focuses on generating awareness among individuals, families and communities as a whole of the importance of ensuring the wellness of both the child and the family (Carr et al, 2012). However, there is an increasing awareness among practitioners and policy makers alike of the need for effective policies and implementation strategies to cater to the demanding and more complex needs of the changing community settings which are more heading towards being multi-ethnic and diverse in nature. There is evidence of a multi-pronged approach to developing health visiting services in England. This can be seen from the initiative by National Health Services (NHS) in gathering evidence base for improving public health based on a three-tier structure that takes in to account the strategic directions set by a board of advisors in collecting the evidence base, dividing the work based on reference group and forming of user panels to establish a framework for evaluation of the evidence base (Bull et al, 2004). The Royal College of Nurisng (RCN), UK’s largest association of nurses, midwives, health visitors and other practitioners has published a position paper on health visiting (â€Å"Pillars of the Community: the RCN UK position on the development of the registered nursing workforce in the community†) which has since been instrumental in contributing to the decision of the Department of Health to endorse the coalition government’s pledge to increase the number of health visitors from 8000 to more than 12000 (an increase by 4200) and also the ‘Health Visitor implementation Plan’ set to guide and strengthen health visiting service in the country, as part of the â€Å"A Call to action: 2011’ publication that endorses a four tier model: Community; Universal; U niversal Plus and Universal Partnership Plus (Health Visiting Services & Public Health Nursing: a consultation document, 2012). Concerns have been raised on the role of health nurses in the community settings where it seemed to take on the role of surveillance more than support to the families of the different communities. However, specialist community